Partner with Alpha
Bringing innovative motorsport products to the Australian market
Alpha Motorsport works with motorsport product businesses seeking a credible pathway into the Australian market.
A relationship may begin with practical testing, technical evaluation or product development before progressing to representation or distribution where there is a strong fit.
A practical approach
Entering a new market requires more than appointing a distributor.
Alpha can help evaluate product performance, suitability for Australian conditions and potential market fit, while providing practical local feedback.
Where the product and opportunity align, the relationship may develop into Australian representation or distribution.
A partnership model already in practice
Alpha Motorsport’s relationship with Emme Racing demonstrates how we approach long-term motorsport product partnerships.
Before agreeing to distribute EKS in Australia, Alpha tested the chassis in Italy and then evaluated it in Australian conditions to understand the product, its performance and its suitability for the local market.
Through EKS karts and parts, Alpha has since developed Australian product knowledge, distribution, dealer support, customer education and training around a product achieving regular podiums and wins at club, state and national levels.
We are interested in applying the same practical, long-term approach to other worthwhile motorsport products seeking to enter or grow within the Australian market.